Branding, Marketing & Communications Manager

About this role

• IfeanHealth is a leading Prosthetics and Orthotics company in Nigeria and West Africa, committed to restoring mobility, dignity and independence through innovative prosthetic and orthotic solutions.
• As an official Ottobock partner in Nigeria, we are focused on improving access to quality mobility solutions and transforming lives through technology, expertise and patient-centred care.
• We are looking for a creative, strategic and results-driven Branding, Marketing & Communications Manager to strengthen our brand identity, drive marketing initiatives and position IfeanHealth as a leading voice in the prosthetics and orthotics industry.
• Job Summary The Branding, Marketing & Communications Manager will be responsible for developing and executing the company's branding, marketing and communication strategies.
• The ideal candidate must understand how to build a strong brand, tell compelling stories, create meaningful audience engagement and translate marketing activities into measurable business results.
• This role requires someone who can combine creativity with strategy, manage multiple marketing channels and ensure that IfeanHealth's brand message is consistent, professional and impactful.
• Key Responsibilities Brand Management & Strategy Develop, implement and maintain a strong and consistent brand identity across all company locations and communication channels.
• Ensure that all internal and external communications reflect the company's values, vision and brand positioning.
• Develop brand guidelines and ensure compliance across marketing materials, presentations, campaigns and publications.
• Identify opportunities to strengthen IfeanHealth's brand visibility and market positioning.
• Marketing & Business Growth Develop and execute marketing strategies that support the company's business objectives and growth targets.
• Plan and manage marketing campaigns to increase brand awareness, generate enquiries and attract potential patients and referral partners.
• Identify market trends, customer needs and opportunities for brand expansion.
• Work closely with the commercial and business development teams to support lead generation and customer acquisition.
• Develop marketing initiatives that promote the company's prosthetic and orthotic products and services.
• Communications & Public Relations Develop and manage the company's internal and external communication strategies.
• Oversee corporate communications, press releases, newsletters, company announcements and official publications.
• Build and maintain relationships with relevant media platforms, industry stakeholders, partners and organisations.
• Develop compelling brand stories, patient success stories and impact-focused content.
• Ensure that all communication is accurate, professional and aligned with the company's values.

Key skills & tools

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