Brand Strategy Manager

About this role

• Francis Inc.
• is seeking a creative, strategic, and highly motivated **Head of Brand & Communications** to lead the development, positioning, and growth of the company's brand identity, public image, and communications strategy.
• This individual will play a pivotal role in establishing Francis Inc.
• as a recognizable and influential brand across business, entrepreneurship, luxury lifestyle, fashion, technology, and digital media.
• The ideal candidate will possess a strong understanding of personal branding, public relations, digital storytelling, audience development, and strategic partnerships.
• Working closely with the Founder & CEO, the Head of Brand & Communications will be responsible for shaping the company's public narrative, expanding its digital presence, securing brand collaborations, and ensuring consistent messaging across all platforms.
• Key Responsibilities **Brand Strategy & Development** * Develop and execute a comprehensive brand strategy that aligns with Francis Inc.'s long-term vision, values, and target audience.
• * Establish and maintain a cohesive visual identity, brand voice, and messaging framework.
• * Position the founder as a recognized voice in entrepreneurship, business, lifestyle, and innovation.
• * Identify opportunities to strengthen brand recognition, credibility, and market influence.
• **Public Relations & Communications** * Lead external communications, media relations, and public relations initiatives.
• * Build relationships with journalists, publications, podcast hosts, influencers, and media organizations.
• * Identify and secure opportunities for interviews, speaking engagements, media features, and public appearances.
• * Develop press releases, executive biographies, media kits, and other corporate communications materials.
• * Manage the company's public reputation and communications during sensitive situations.
• **Digital Media & Content Strategy** * Oversee content strategy across Instagram, TikTok, YouTube, LinkedIn, and emerging digital platforms.
• * Develop compelling storytelling campaigns that communicate the founder's professional journey, business ventures, and lifestyle.
• * Collaborate with photographers, videographers, editors, and creative professionals to produce high-quality content.
• * Monitor audience engagement, content performance, and brand growth metrics.
• **Brand Partnerships & Sponsorships** * Identify and pursue strategic collaborations with luxury, fashion, hospitality, automotive, technology, and lifestyle brands.
• * Develop sponsorship proposals, partnership presentations, and media packages.
• * Negotiate brand collaborations, promotional campaigns, and commercial opportunities in coordination with executive leadership.
• * Build long-term relationships with corporate partners, agencies, and influential industry professionals.
• **Executive Brand Management** * Work directly with the Founder & CEO to manage and elevate their professional and public image.
• * Provide strategic guidance on public appearances, interviews, brand positioning, and communications.
• * Ensure consistency between the founder's personal brand and the broader objectives of Francis Inc.
• * Identify opportunities to expand the founder's influence through thought leadership, networking, and strategic visibility.
• Qualifications * Experience in branding, public relations, marketing, communications, or digital media.
• * Strong understanding of luxury lifestyle branding, entrepreneurship, and influencer marketing.
• * Excellent written and verbal communication skills.
• * Demonstrated ability to develop creative marketing strategies and compelling brand narratives.
• * Experience building relationships with media outlets, corporate partners, and industry professionals.
• * Strong organizational, leadership, and project management capabilities.
• * Entrepreneurial mindset with the ability to operate independently in a fast-growing environment.
• Ideal Candidate The ideal candidate is a visionary brand strategist who understands how to transform an entrepreneur's professional achievements, personality, and lifestyle into a compelling and commercially valuable brand.
• They should possess a sophisticated creative perspective, strong professional relationships, and the ability to balance exclusivity, authenticity, and audience engagement.
• Pay: $25,000.00 - $50,000.00 per year Work Location: Remote

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