Marketing Manager

About this role

• **About the Role** Our association serves a community of roughly 2,000 members and is looking for a motivated, detail-oriented Marketing Manager to help us tell our story and keep members engaged.
• This role serves as the primary point person for social media, email, event promotion, and sponsor communications.
• You'll work closely with association leadership to plan and execute campaigns that grow attendance, strengthen member relationships, and support our national events and sponsors.
• **What You'll Do** **Communications Strategy** * Help identify and prioritize the communication channels (social, email, text) that reach our members most effectively.
• **Social Media** * Create and schedule content announcing virtual events, new councils, and new program launches.
• * Develop member testimonial features and posts highlighting the value of attending events.
• * Produce spotlight content to celebrate volunteer leaders.
• **Email & Text Marketing** * Draft, schedule, and send member emails and text communications.
• * Troubleshoot and resolve email deliverability and spam-filter issues.
• **Sponsor Marketing** * Support the development of sponsor member offers, including special offers for Diamond-level sponsors.
• * Help create content and campaigns supporting female new hires and targeting ERG (Employee Resource Group) leaders.
• * Gather and organize sponsor data and intelligence to inform future outreach and offers (sponsor newsletters or insights) **National Event Campaigns** * Help prepare attendance justification documents members can use to gain employer approval.
• * Create keynote and featured-speaker spotlight content.
• * Develop hotel feature and highlight content for event promotion.
• * Support early-bird registration campaigns and promote event swag.
• **Special Project Campaigns** * Support storytelling campaigns such as spotlighting a former SkillsUSA competitor now working in the industry.
• * Help promote Girls Camps and Dress for Success partnership events.
• **What We're Looking For** * Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) * Minimum 3 - 5 years of marketing, communications, or social media experience (including internships) * Content development skills to be used in producing social posts, email and association event promos (Canva, Adobe Express, or similar) * Strong writing skills and comfort creating content for multiple channels (social, email, text) * Detail-oriented, organized, and able to manage several campaigns and deadlines at once * Comfortable learning new tools and systems (email platforms, social schedulers, CRM/member databases) * A collaborative, can-do attitude and genuine interest in supporting a member-driven community * Strong diplomatic communication skills, both verbal and written * The ability to independently initiate, prioritize, and complete diverse tasks in an efficient, timely, well-organized manner with minimal supervision.
• **Nice to Have** * Experience with email marketing platforms and troubleshooting deliverability issues * Familiarity with association, nonprofit, or membership organization marketing **Work Environment** * Scheduled working hours: Monday through Friday between 8am and 5:00pm in your local time zone * Be available and responsive during scheduled work hours **Travel Requirements:** Approx.
• Participation and support role at annual NWIR Days event (3-4 days onsite) and additional industry event (4- 5 days support on site).
• Pay: $70,000.00 - $80,000.00 per year Benefits: * Flexible schedule Work Location: Remote

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