Manager of Enrollment Communications and Digital Marketing

About this role

• Hult International Business School is seeking a Manager of Enrollment Communications & Digital Marketing to support undergraduate enrollment growth across North America.
• This role will lead communication strategy, digital engagement, and audience segmentation for prospective students, parents, guardians, and high school counselors.
• This is a hands-on role for someone who can turn enrollment priorities into clear, targeted, and effective communication campaigns.
• The position will work closely with the enrollment team to strengthen candidate engagement, improve follow-up strategy, and ensure the right audiences receive the right message at the right time.
• **Core Responsibilities** * Lead Hult International Business School's communication strategy for North American undergraduate enrollment, inclusive of students, parents/guardians and college counselors.
• * Identify new channels to build local brand awareness of Hult's growing undergraduate programs.
• * Track performance of regional marketing campaigns with the goal of driving more interest and improving conversion to applicant and beyond * Collaborate with Boston-based enrollment and campus teams to bring key insights to advisors and guide enrollment and admissions activities.
• Alongside our London-based marketing team, identify key message that strengthen our brand positioning within the U.S.
• higher ed landscape.
• **Skills you need to thrive:** * Passion and understanding of higher education.
• You understand what and how people approach the college selection process.
• You have a demonstrated ability to leverage communication channels to build brand awareness and help guide people through a complicated decision making process.
• Prior experience within higher ed preferred but not required.
• * Exceptional communication skills.
• You ideally have a demonstrated understanding of how to leverage the power of images, words and channels to bring the right message to the right audience.
• * Ability to turn insights into action.
• You have a natural curiosity to understand the customer, the decision markers and the programs.
• You then take those insights and turn them into actual marketing campaigns not just ideas.
• You know how to leverage data to make informed decisions on launching and optimizing marketing activities.
• **Qualifications** * 3-5 years in of hands-on marketing experience required.
• * Experience working within a university or college admissions or marketing department preferred, but not necessary * Experience with Salesforce, Marketing Cloud and Tableau preferred.
• * Fluent in English, fluency in Spanish a plus Bachelor's degree required **Salary Range** $75,000-$95,000\* USD Salary reflects the minimum and maximum range for new hires for the position.
• Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
• *Equal opportunities at Hult* *Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer.
• We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique.
• If you require any accommodation to assist you in the interview process, please submit this with your inquiry.
• Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment.
• If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we'd love to hear from you.* #LI-AP1

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