Marketing & Communications Manager

About this role

• **Job Summary** The Marketing & Communications Manager leads The Idaho Foodbank's integrated marketing and communications strategy to increase statewide awareness, build community engagement, and drive donor acquisition and retention, volunteer participation, and advocacy.
• This role combines strategic planning with hands-on execution across digital and traditional marketing channels.
• The successful candidate will oversee brand management, content strategy, digital communications, CRM-driven audience segmentation, multi-channel fundraising campaigns, vendor partnerships, analytics, and marketing operations to deliver measurable results aligned with organizational goals.
• Working collaboratively across departments and throughout Idaho, the Marketing & Communications Manager ensures a consistent brand voice while using data-driven insights to optimize marketing performance and strengthen relationships with donors, volunteers, partners, and the communities The Idaho Foodbank serves.
• Come bring your skills to bear alongside a committed team within a long-standing, respected, and mission-driven organization with a vision of a hunger-free Idaho!
• **Key Responsibilities** **Strategic Marketing & Campaign Leadership** * Develop and execute an annual integrated marketing and communications strategy supporting fundraising, advocacy, volunteer recruitment, events, and organizational priorities focused on access to food resources.
• * Lead cross-channel campaigns across digital, email, social media, website, direct mail, paid media, public relations, and traditional communications.
• * Establish campaign objectives, KPIs, budgets, timelines, and performance metrics aligned with organizational goals.
• * Continuously evaluate campaign performance and implement optimization strategies based on data and audience insights.
• **Digital Marketing & Communications** * Lead digital marketing initiatives that increase brand awareness, engagement, website traffic, donations, and volunteer participation.
• * Develop and manage an integrated editorial and content calendar across digital and traditional communication channels.
• * Oversee website content strategy, SEO best practices, email marketing, social media, and emerging digital platforms.
• * Ensure a consistent brand voice and compelling storytelling across all digital touchpoints.
• **Content Strategy & Creative Development** * Direct development of engaging content including email campaigns, social media, website content, annual reports, newsletters, fundraising appeals, advertising, video, photography, and printed collateral.
• * Collaborate with internal teams and external creative partners to produce high-quality, audience-focused content and visual assets.
• * Oversee creative direction to ensure brand consistency across all communication channels.
• **CRM, Donor Segmentation & Marketing Automation** * Partner with Development to leverage CRM data for audience segmentation, donor lifecycle communications, personalization, and campaign targeting.
• * Develop data-driven communication strategies that improve donor stewardship, retention, acquisition, and engagement.
• * Utilize marketing automation and segmentation to deliver timely, relevant communications across multiple audience groups.
• * Monitor campaign effectiveness and recommend strategies that improve conversion and constituent engagement.
• **Analytics & Performance Optimization** * Measure and report on campaign performance using marketing dashboards and digital analytics.
• * Monitor key performance indicators including website traffic, email engagement, social media performance, digital advertising, donor conversion, and fundraising outcomes.
• * Provide actionable insights and recommendations that improve campaign effectiveness and return on investment.
• **Team Leadership & Project Management** * Lead, mentor, and develop the Marketing & Communications team while fostering collaboration across departments.
• * Manage multiple concurrent marketing initiatives while ensuring projects remain on schedule and within budget.
• * Coordinate organizational marketing calendars and campaign timelines with internal stakeholders.
• **Partnership & Vendor Management** * Manage relationships with external agencies, designers, printers, photographers, media partners, and other vendors.
• * Review campaign strategy, messaging, creative assets, media plans, and performance to ensure alignment with organizational objectives.
• * Evaluate vendor performance and ensure quality, consistency, and fiscal responsibility.
• **Brand Management & Public Relations** * Serve as steward of The Idaho Foodbank brand, ensuring consistency across all communications.
• * Support media relations, community outreach, advocacy initiatives, executive communications, and organizational messaging.
• * Represent The Idaho Foodbank at community events, presentations, and stakeholder meetings as appropriate.
• **Required Experience** * 6+ years of progressive marketing, communications, digital marketing, or nonprofit marketing experience, including team leadership; Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred.
• * Extensive experience developing and executing integrated multi-channel marketing campaigns.
• * Demonstrated success managing digital marketing initiatives, social media strategy, content marketing, and email marketing.
• * Experience collaborating with creative agencies and external vendors.
• * Experience managing multiple projects with competing deadlines.
• * Team management and leadership **Required Technical Skills** * CRM platforms (such as Salesforce, Raiser's Edge, Virtuous, Bloomerang, HubSpot, or similar) * Audience segmentation and donor lifecycle marketing * Marketing automation platforms * Google Analytics (GA4) and campaign performance reporting * Social media management and analytics platforms * Content Management Systems (WordPress preferred) * Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator) * Microsoft Office Suite **Core Competencies** * Strategic marketing planning * Digital communications * Brand management * Copy writing and editing * Content strategy and storytelling * Campaign management * Marketing analytics and reporting * Project management * Budget management * Cross-functional collaboration * Agency and vendor management * Data-driven decision making * Exceptional written and verbal communication * Highly organized with strong attention to detail **Organizational Culture** At The Idaho Foodbank, we live our core values of **Belonging**, **Commitment**, and **Collaboration**.
• We're driven by our mission to nourish, educate, and advocate for food-secure communities.
• We believe every team member plays a vital, daily role in our mission.
• **Equal Opportunity Employer** The Idaho Foodbank is an Equal Opportunity Employer committed to fostering a welcoming and supportive workplace.
• We strive to create an environment where all employees and those we serve feel valued, respected, and empowered to reach their full potential.
• Our hiring and workplace practices are rooted in merit, fairness, and belonging.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
• Download ##### **Job Title** Marketing & Communications Manager ##### **Classification** Full-Time, Exempt ##### **Department** External Relations ##### **Reports to** Chief External Relations Officer ##### **Direct Reports** Web Content Coordinator; Digital Content Coordinator ##### **Location** Meridian, ID: Hybrid with a minimum of three days in the office

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