Content Creator & Staff Writer

About this role

• **About the Role** Customer Loyalty and Customer Experience should be a top priority for every marketer.
• Loyalty360's vision is to share expertise, best practices, and insights that help guide this rapidly growing area of interest.
• As a **Content Creator & Staff Writer**, you will play a critical role in shaping the voice of Loyalty360 and positioning us as the leading resource for customer loyalty professionals.
• This is an opportunity to create compelling, market-focused content that informs, engages, and inspires an audience of industry leaders.
• **Key Responsibilities** **Writing & Editing** * Develop well-researched long-form pieces, including In-Depth Exclusives, magazine articles, case studies, reports, and advertorial content, conveying a unique voice and expert perspective.
• * Collaborate with account management team members to craft content based on membership deliverables, including Q&A interviews and thought leadership articles.
• * Work with Loyalty360 leadership to conduct interviews with business executives; ghostwrite articles or long-form pieces based on interview content and identify industry trends.
• * Write and edit daily articles for Loyalty360's various outlets, positioning the organization as the most prolific resource and expert voice for customer loyalty news.
• * Coordinate development, tracking, and scheduling of Loyalty360 Industry Briefs.
• * Proofread and edit copy from internal and external sources to ensure editorial standards.
• * Create written copy for marketing, event, and advertising projects as needed.
• * Assist in developing and coordinating Loyalty360's PR outreach process.
• **Content Management** * Develop and maintain knowledge of the industry and target audience to understand what attracts, grows, and retains readers and members.
• * Work with Loyalty360 web development, marketing, and leadership teams to develop, execute, and monitor SEO plans and linking strategies.
• * Ensure content aligns with marketing and sales efforts; develop a plan for integrating content with overall marketing and event strategies.
• * Assist with content management for Loyalty360 member deliverables-work with clients on article ideas/questions, create content, and support approval, scheduling, and tracking processes.
• * Collaborate with the marketing team to suggest content and posts for Loyalty360 social media channels and email newsletters.
• **Article Production & Tracking** * Write **4-5 articles per week** based on Loyalty360 podcast interviews, Q&A sessions, and meetings with supplier and brand members.
• Articles will range from **500 to 1,400 words** depending on type.
• * Synthesize video interviews and written responses into clear, engaging articles.
• * Track article progress using project management tools and spreadsheets, including: Interview date, writing start date, draft completion, review, member sign-off, and publication * Develop questions for upcoming interviews conducted by Loyalty360 personnel.
• **Qualifications & Skills** * **Education:** Bachelor's degree in Journalism, Communications, Marketing, or a related field (or equivalent experience).
• * **Experience:** 3+ years of professional writing or content creation experience, preferably in B2B marketing, customer experience, or loyalty industry.
• * **Writing Skills:** Exceptional ability to craft clear, engaging, and insightful content for multiple formats (articles, reports, interviews, marketing copy).
• * **Research & Analysis:** Strong aptitude for researching industry trends and translating complex topics into accessible, actionable insights.
• * **Collaboration:** Comfortable working with cross-functional teams and interviewing senior executives.
• * **Attention to Detail:** Excellent proofreading and editing skills to maintain high editorial standards.
• * **Technical Skills:** Familiarity with CMS platforms, SEO best practices, and basic digital marketing principles.
• * **Adaptability:** Ability to manage multiple projects and deadlines in a fast-paced environment.
• **Company Culture & Benefits** At Loyalty360, we are passionate about helping marketers succeed in the evolving world of customer loyalty.
• We foster a collaborative, supportive environment where creativity and innovation thrive.
• **Our Values:** * **Continuous Learning:** We encourage professional growth and provide opportunities to expand your knowledge of loyalty and customer experience.
• * **Collaboration:** We believe the best ideas come from working together and sharing diverse perspectives.
• * **Impact:** Your work will directly influence how brands engage and retain their customers.
• **Benefits Include:** * Flexible work environment * Opportunities for professional development and industry networking Pay: From $30.00 per hour Expected hours: 15.0 - 30.0 per week Work Location: Remote

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