Director of Content Marketing

About this role

• **About Gulf Winds** ***Service Beyond Banking*** - At Gulf Winds, we are forward-thinking and team-oriented.
• We recognize and reward service that exceeds our members' expectations and, most importantly, have fun while working hard and impacting our community.
• We're looking for driven professionals who are passionate about service, fueled by purpose, and guided by core values of Integrity, Care, Growth, and Innovation **Our Values** **Integrity** We own our decisions and actions by doing the right thing, learning from our mistakes, and taking responsibility.
• **Care** We help members meet their goals by listening to understand and offering the best solutions, placing kindness above all else.
• **Growth** We set ambitious goals, provide personal development opportunities, and encourage results.
• **Innovation** We challenge the status quo to enhance the member's experience and solve tomorrow's challenges today.
• **We Invest in Our People** We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance.
• Benefits include 11.5 paid federal holidays, PTO starting at 18 days for new hires, 16 hours of paid volunteer time, competitively priced medical insurance, and dental and vision coverage with 100% of individual premiums paid by Gulf Winds.
• Team members also receive employer-paid life insurance, short-term disability coverage, a 401(k) with company match, an employer-funded pension plan, flexible spending accounts, tuition reimbursement, and wellness programs.
• **Working at Gulf Winds** Working at Gulf Winds is not just a job, it's a career.
• We're hiring collaborative, motivated people who want to love what they do.
• We recognize and reward excellent member service and have fun while working hard.
• When you join the team, you can expect: * Open and transparent communication with your leaders * Consistent coaching and opportunities to improve performance.
• * Collaborative and team-focused environments * Short and long-term professional development * Opportunity to participate in cross-functional projects.
• With you on our team we can achieve our vision of becoming the leading and most trusted credit union on the Gulf Coast.
• **JOB DESCRIPTION:** **Role:** The Director of Content Marketing serves as both a primary storyteller and a strategic leader for the credit union.
• This role is responsible for ensuring that every piece of content reinforces the organization's mission, engages members, and drives measurable growth.
• The Director oversees multichannel content strategies, and brand standards, while remaining regulatory compliant and ROI-focused.
• **Essential Functions & Responsibilities:** 25% Oversees the end-to-end creation of multichannel content, including marketing advertising, social media updates, website content, infographics, videos, podcasts, and newsletters.
• Ensures all produced copy is accurate, on-brand, and strictly compliant with standard credit union regulatory requirements.
• 20% Develops and implements a comprehensive content marketing strategy aligned with the credit union's growth goals, mission, and brand guidelines.
• Identifies target audiences, segments member profiles, and establishes measurable key performance indicators (KPIs) like engagement rates and ROI.
• Coordinates across functional teams, including product, business intelligence, and digital experience, to ensure content supports core business objectives.
• 20% Manages the credit union's overall social media presence and online community engagement campaigns.
• Plans and leads execution of comprehensive campaigns, including seasonal product promotions, member appreciation events, etc.
• Monitors performance analytics, adjusts live campaign strategies dynamically, and reports concrete ROI metrics directly to management.
• 15% Collaborates with the Director of Community and Events to promote the credit union's local community involvement, charitable work, and public sponsorships through targeted messaging.
• Works in across teams to coordinate high-profile organizational events, including annual meetings and member appreciation days.

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