Digital Content Specialist

About this role

• Job Summary Trattoria Appia is seeking a **Digital Content Specialist** to develop, manage, and optimize digital content that supports brand awareness, customer engagement, and restaurant marketing initiatives.
• This role creates content for websites, social media platforms, promotional campaigns, and digital communications while maintaining consistent brand messaging and an appealing online presence.
• Common Job Roles * Digital Content Specialist * Digital Content Coordinator * Restaurant Content Specialist * Digital Marketing Content Specialist * Social Media Content Specialist Key Responsibilities * Create engaging digital content for websites, social media, and promotional campaigns.
• * Develop content highlighting menu items, dining experiences, special events, and restaurant offerings.
• * Write captions, promotional copy, blog posts, and other digital marketing materials.
• * Maintain a consistent brand voice across digital communication channels.
• * Plan and organize content calendars according to marketing priorities.
• * Coordinate with restaurant management and marketing team members to gather content requirements.
• * Publish and update content across approved digital platforms.
• * Review content for accuracy, grammar, readability, and brand consistency.
• * Support search engine optimization by incorporating relevant keywords naturally.
• * Monitor digital content performance and identify opportunities for improvement.
• * Assist with promotional campaigns, seasonal announcements, and special offers.
• * Coordinate the use of approved photographs, graphics, and other digital assets.
• * Respond to content-related feedback and communicate customer engagement insights to management.
• * Maintain organized content files, publishing schedules, and performance reports.
• Requirements * High school diploma or equivalent required; marketing, communications, or digital media education is an asset.
• * Previous digital content, copywriting, social media, or marketing experience preferred.
• * Strong written communication, editing, and proofreading skills.
• * Familiarity with social media platforms and digital publishing tools.
• * Basic understanding of digital marketing and SEO principles.
• * Strong organizational skills and attention to detail.
• * Ability to manage multiple assignments and meet deadlines.
• * Good communication and collaboration abilities.
• * Creative, dependable, and comfortable working in a fast-paced environment.
• Preferred Skills * Experience creating digital content for restaurants, hospitality businesses, or food brands.
• * Familiarity with content management systems and social media scheduling tools.
• * Knowledge of Italian cuisine and restaurant marketing is an asset.
• * Basic photography, graphic design, or image-editing skills.
• * Ability to review engagement metrics and prepare performance summaries.
• * Strong storytelling and brand communication abilities.
• * Understanding of online audience engagement and content optimization.
• About the Company Trattoria Appia operates in the restaurant and hospitality industry, where digital communication can help showcase menu offerings, share restaurant updates, promote dining experiences, and engage customers.
• Consistent content and professional brand messaging help support the restaurant's online presence.
• Pay: $20.00 - $22.00 per year Benefits: * Relocation assistance Work Location: In person

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