Blogger

About this role

• **Job Overview www.hemptique.com** **Please submit an example of a blog you have created to gain an interview.** As a Blogger, you'll create and manage engaging content that informs readers and supports digital marketing goals.
• You'll shape content strategy, research topics and keywords, and publish across websites and social channels.
• This role brings together writing, editing, analytics and creative production, with opportunities to contribute to blog content, white papers, email marketing and e-commerce initiatives.
• **Duties** * Plan and deliver content creation, content writing, copywriting and storytelling; edit and proofread content for clarity, accuracy and consistency.
• * Manage publishing through WordPress and other content management systems; maintain website content and apply HTML and CSS updates as needed.
• * Use SEO and keyword research to improve discoverability, and review Google Analytics, web analytics reporting and content performance analytics to guide improvements.
• * Collaborate cross-functionally with marketing and creative teams on content marketing strategy, B2B marketing, digital marketing, social media marketing, social media management and marketing automation.
• * Create or coordinate visual assets using Adobe Photoshop and Adobe Creative Suite, including graphic design, photography, videography and video editing; support email marketing and e-commerce content.
• Your impact: Clear, useful content helps readers find relevant information and helps teams make informed decisions about what to publish next.
• **Qualifications** * Strong content writing, editing, content editing and copywriting skills, with an ability to adapt tone and format for different audiences.
• * Familiarity with WordPress, content management, website management, HTML, CSS, SEO and keyword research.
• * Ability to interpret marketing analytics, marketing online analytics, Google Analytics and content performance analytics to refine content.
• * Experience or working knowledge in content marketing, content strategy, B2B marketing, social media, email marketing or marketing automation is valuable.
• * Familiarity with Adobe Photoshop, Adobe Creative Suite, graphic design, photography, videography and video editing is preferred.
• Work Location: Hybrid remote in Vista, CA 92081

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